Context Collapse: The Fluidity of Memes and Evolution of Social Commentary
Pro-Democracy demonstrators in Hong Kong wear masks depicting Pepe the Frog. By reflecting and shaping social sentiment, memes have come to symbolize localized social movements, subcultural associations, and political alignments. These recognizable images convey varying sentiment depending on context and—through constantly evolving channels or new media—can be harnessed to heavily influence social and political structures. […]